Founded in 1984, Homestead first began as a furniture retailer catering to the burgeoning middle class living in Singapore HDB flats. In just a few years, it achieved household name status along with Courts and Ikea.

With the growing middle class of the 1990s aspiring to live in private condominiums, Homestead started specialising in interior design to cater to the needs of this segment. This soon became Homestead’s main focus after the decision to close its retail business was made, due to the recession.

Recognising the shortage of affordable short-term accommodation in Singapore, Homestead used its interior design expertise to convert privately-owned apartments into boutique serviced apartments in 2005. Buoyed by the success of this concept, the boutique serviced apartment business was officially launched under the Residences by Homestead brand in 2007.

In 2013, Homestead’s expertise in furnishing apartments was re-imagined with Homestead Rental Home Solutions, a concept which helps landlords quickly achieve higher rental yields for their rental apartments with a small investment.

The People Behind It

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Low Jeng-Tek

Director

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Sue Lynn Oliveiro

Director

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Low Jeng-Wye

Creative Director